"设计的鲜活准则"
"The Living Principles for Design"

由 AIGA 可持续设计中心 (AIGA Center for Sustainable Design) 创作的 "设计的鲜活准则" 源于设计业界的需求，渴求一个远大的、可操作的框架，以实现集成化的可持续性——这一点可供所有的设计师借鉴。它的持续发展在很大程度上依靠设计界的贡献。"鲜活准则" 构建并成型于2009年的夏季，于2009年10月9日在孟菲斯举行的 AIGA 设计大会上正式提出。

"设计的鲜活准则" 萃取了几十年来可持续性理论中集体智慧的精华，并第一次在设计框架中变成了现实，这个框架的基础由四部分组成。"鲜活准则" 将环保、社会平等与经济健康编织在一起，从而使其构建在一个为大众所接受的三重基线框架之上。但最重要的是，这其中还包括了文化活力，因为通过文化，可持续性的方方面面才能融入社会的血液当中，设计师的创造和选择塑造了习惯和价值，从而对文化产生了最深刻的影响。

"鲜活准则" 的框架仿佛一个透镜，让集成的可持续性清晰可见、触手可及、中肯切题、便于应用。2009年10月在北京，Icograda 世界设计大会就设计师促进可持续性实践的责任通过决议，以 "设计的鲜活准则" 作为模范框架。来自世界各地的传达设计组织的代表们和教育者们一致通过了这项决议，这反映了全世界对 AIGA 成员们开发的这个框架的肯定。

参与

你可以在下面下载这个文件，访问 AIGA 可持续设计中心的网站，加入我们在 Facebook 上的反馈圈，帮助创造和分享靠得住的最佳实践、指导原则、工具、创意、案例学习，以及对广大设计领域的支持。

• 设计的鲜活准则框架 (中文版)
• 鲜活准则的来龙去脉

Created by the AIGA Center for Sustainable Design (CFSD), the Living Principles for Design were born out of the design profession’s need for an aspirational and actionable framework for integrated sustainability—a common point of reference to which all designers can refer. Its ongoing development is dependent on the contributions of the design community at large. Conceived and developed over the summer of 2009, the Living Principles were officially unveiled at the AIGA Design Conference in Memphis on October 9, 2009.

The Living Principles for Design distill the collective wisdom found in decades of sustainability theories and bring them to life in the first quadruple bottom-line framework for design. They weave together environmental protection, social equity, and economic health—building upon commonly accepted, triple-bottom-line frameworks. But most significantly, they incorporate cultural vitality because culture is where all aspects of sustainability find their way into the blood stream of society, and culture is where designers have the deepest impact as their creations and choices shape habits and values.

The Living Principles framework is a lens that brings clarity to integrated sustainability and makes it accessible, relevant and ready to put into action. In October 2009, the Icograda General Assembly in Beijing adopted a resolution on the responsibility of designers to promote sustainable practices and offered The Living Principles for Design as a model framework. Delegates of communication design associations and educators worldwide adopted the resolution unanimously, representing a global validation of the opportunities for the framework developed by AIGA members.

Get involved

Download the documents below, visit the AIGA Center for Sustainable Design website, and join the feedback loop on Facebook to help create and share tried-and-true best practices, guidelines, tools, case studies, and general support for a broad range of design disciplines.
 

• The Living Principles framework, a manifesto for sustainable design
• Genealogy of the Living Principles